Anthony Greenfield’s first-hand experience with the challenges and frustrations of organisational change led him to write two successful books focused on helping organisations harness the psychological factors that drive people to support or oppose change.
“…The 5 Forces of Change is a masterclass on the competencies required to achieve effective change.”
Professional Manager Magazine
‘The 5 Forces of Change: a blueprint for leading successful change’ shows you how to tap into the human needs that lead people to support or oppose change. It sets out a practical framework for leading people successfully through change by addressing the root causes of resistance.
At the same time, it equips you with the tools and techniques you need to engage people constructively with change, avoid common pitfalls and deliver successful outcomes.
‘5 Tales of Change: how people have wrestled with change and won!’ brings to life the challenges of managing change through five short stories about real people in real organisations. In each tale, our hero is beset by one of the major pitfalls of change, leading them to discover a solution that turns the situation on its head.
In short, they learn to work with the grain of human nature, galvanising people to make change happen rather than oppose it.
“It provides the key to unlocking organisational change.”
Peter Smith, Chairman of South Yorkshire Probationary Area
“…a very open style, so equally helpful to business and non-business person.”
Personnel Today Magazine
“…One of the Five Best Leading Business Books”
Quality World Magazine
“The 5 Forces of Change is a masterclass on the competencies required to achieve effective change….
…The book is a manual which will guide a project manager through any form of organisational change. The process is well-structured and clearly expressed……This work provides an outstanding guide to managers charged with securing organisational change in today’s volatile business environment.”
Professional Manager Magazine
“Well-presented and very readable. The concepts and frameworks used are relevant and helpful.”
Prof Colin Carnall, CEO of Professional Development, Bayes Business School
“A great book, there is a lot we at PruHealth can learn from this.”
Shaun Matisonn, CEO PruHealth
“A terrific book and everything is says resonates with my experience.”
Humprey Claxton, MD of BNFL Engineering Ltd
