Taking the Pain out of Change

– training, coaching and mentoring

Change at work can be painful for those leading it and those experiencing it. Letting go of old habits and embracing new ways of working can trigger the ‘fight or flight’ response known as ‘resistance to change’.

Consequently, benefits may be squandered, customers lose out and organisations fail to achieve their potential.

Our mission is to enable managers and their teams to open the door to pain-free change by eliminating the root causes of resistance.

The 5 Forces of Change training courses, coaching, mentoring and books equip leaders, managers, and employees to work together to enhance organisational performance and adaptability by taking the pain out of change.

Courses & Coaching
Our Unique Approach

Training Courses and  Coaching

Our training courses and coaching help leaders and employees take the pain out of change by tapping into human psychology to dispel resistance and work positively together to improve organisational performance and adaptability.

Leaders learn to dispel resistance and build widespread ownership for change, channelling people’s energy in pursuit of change, to shift mindsets, deliver strategic objectives and create sustained performance improvement.

Employees learn to take control of change and eliminate the causes of resistance. As a result, they become more adaptable to change and collaborate constructively with leaders to benefit themselves as well as their organisations.

Take the opportunity to learn directly from Dr Anthony Greenfield – author of ‘The 5 Forces of Change’ – via training courses or 1-to-1 coaching. Taking the pain out of change.

Courses & Coaching

People-Centred Approach

Our people-centred approach maximises your return on investment in change while minimising disruption to your operations. It is built on five fundamental principles of successful change – The 5 Forces of Change:

Certainty: The need to create certainty in uncertain times through a communication campaign, role-modelling by leaders, effective sponsorship, and a focus on a shared vision.

Purpose: The need for a clear and compelling purpose for change, combining a clear ‘big picture’ context for change with an inspiring vision, and well-understood benefits for all.

Control: The need for people to feel that they have a stake in the change and a level of control over their own destiny.

Connection: The need to let go of old habits, routines and ideas in favour of new more beneficial ways of thinking and working.

Success: The need to overcome fear of failure and to climb the learning curve required by change, sticking with it for the long run.

Our training, coaching and books are there to help you master all five of these principles so you can progressively master the art of change.

Courses & Coaching
Learn to take the pain our of change through a people-centred approach

Books

Anthony Greenfield’s first-hand experience of the successes and failures of organisational change led him to write two acclaimed books:

The 5 Forces of Change: A blueprint for leading successful change.

5 Tales of Change: How people have wrestled with change and won!

Books

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© Anthony Greenfield 2023