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The Author

Anthony Greenfield’s first-hand experience with the challenges and frustrations of organisational change led him to write two successful books focused on helping organisations harness the psychological factors that drive people to support or oppose change.

Anthony has led major change in a range of industries and countries for over 30 years. Most recently, he supported Argos, South West Water and Jaguar Land Rover with their transformation programmes. He is also on the Associate Faculty of Leeds University Business School and a Visiting Lecturer at Bayes Business School.

“…The 5 Forces of Change is a masterclass on the competencies required to achieve effective change.”

Professional Manager Magazine

The 5 Forces of Change – A blueprint for leading successful change

Organisations that can change regularly and effortlessly have a huge competitive advantage. The trick is to work with the grain of human nature rather than against it.

The 5 Forces of Change explains what really motivates employees in times of change – and shows how leaders at all levels can use this knowledge to ensure consistently positive outcomes. In short, it shows how helping people to become more certain, more purposeful, more in control of their destiny, more connected with others, and more successful during change enables them to achieve extraordinary results.

Packed with examples and case studies, The 5 Forces of Change provides a practical blueprint for leading people through change – an invaluable tool for any executive or manager responsible for planning or delivering change.

Preview or purchase the book (hard copy or Kindle)

5 Tales of Change – How people have wrestled with change and won!

These five short stories are about people and organisations struggling with change. In each tale our hero or heroine experiences one of the major pitfalls that beset people going through change at work and discovers how to turn the situation on its head. In short, they learn to work with the grain of human nature and thereby achieve successful change. Although the stories are easy and enjoyable to read, each one packs a punch, illustrating a key technique for dealing with change; the book makes an excellent training aid, and an inspiring read for anyone grappling with the challenges of change.

Preview or purchase the book (hard copy or Kindle)

“It provides the key to unlocking organisational change.”

Peter Smith, Chairman of South Yorkshire Probationary Area

 

What People Say

“…a very open style, so equally helpful to  business and non-business person.”

Personnel Today Magazine

“…One of the Five Best Leading Business Books”

Quality World Magazine

“The 5 Forces of Change is a masterclass on the competencies required to achieve effective change….

…The book is a manual which will guide a project manager through any form of organisational change. The process is well-structured and clearly expressed……This work provides an outstanding guide to managers charged with securing organisational change in today’s volatile business environment.”

Professional Manager Magazine

Preview or purchase the book (hard copy or Kindle)

“Well-presented and very readable. The concepts and frameworks used are relevant and helpful.”

Prof Colin Carnall, CEO of Professional Development, Bayes Business School

“A great book, there is a lot we  at PruHealth can learn from this.”

Shaun Matisonn, CEO PruHealth

“A terrific book and everything is says resonates with my experience.”

Humprey Claxton, MD of BNFL Engineering Ltd

Preview or purchase the book (hard copy or Kindle)

Company

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Contact

info@5forcesofchange.com

T: +44 (0)113 203 7550

T: +44 (0)7931 375 690

Address

The 5 Forces of Change

1 Hilton Court

Leeds

LS16 9LG

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© Anthony Greenfield 2023