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About

Meet the Team

We are a team with decades of experience of helping to transform the fortunes of major organizations and SMEs across industries and internationally. We help you take control of change and make it happen faster and more sustainably by working with the grain of human nature.

ANTHONY GREENFIELD: Architect of Change

Anthony Greenfield is a renowned authority on organisational change, with a career spanning over 30 years and a proven track record of success. His passion lies in helping organisations to thrive in the face of constant transformation.

The 5 Forces of Change – a framework he developed – delves deep into the psychological drivers that influence how people react to change. Understanding these forces empowers leaders to navigate even the most challenging transitions, fostering employee buy-in and achieving exceptional results.

Dr. Greenfield’s expertise is not confined to theory. He has spearheaded major change initiatives for industry giants like Jaguar Land Rover, Argos, and Southwest Water. His practical, results-oriented approach bridges the gap between theory and application, ensuring that his strategies translate into real-world success.

A Trusted Guide and Prolific Author

Anthony’s extensive experience is captured in his acclaimed books, “The 5 Forces of Change” and “5 Tales of Change”. These publications, lauded by industry leaders, provide a clear roadmap for navigating change and inspiring both leaders and employees to embrace it. He is a sought-after speaker and Associate Faculty member at Leeds University Business School and a Visiting Lecturer at Bayes Business School.

Ready to Transform Your Organisation?

If you’re looking to unlock the power of change Anthony Greenfield is the expert you need. Contact him today to discuss your specific needs and discover how his training courses and coaching services can empower you to lead change with confidence and achieve remarkable outcomes.

“When I think of the word change, the first person that enters my head is Anthony. His depth of knowledge, experience, and ability to see and understand the complexities associated with organisational change is truly staggering.” Simon Payne, Founder, Punk Incorporated.

HOWARD BENTLEY

Howard is an experienced, dynamic, change management and people development professional with an exceptional senior level in-house and consultancy track record. He is visionary, creative, stimulating, articulate, unconventional and dedicated. He has a reputation for being an inspiring team leader, having led teams from 4 to 600. He currently runs leadership development and change programmes for several global organizations.

ABIGAIL LEVIN

Abigail is a qualified coach and mentor supporting leaders of SMEs looking to bring about a step-change in performance. She combines years of experience at ICI and Astra Zeneca with extensive consulting skills gained at Accenture and Arthur D Little to help clients with everything from process efficiency to future strategy. Her well established consulting and mentoring business is  focused on growing SMEs and enabling senior leaders to achieve a better work life balance whilst running successful companies

She is a Chartered Engineer with an MBA, a manufacturing specialist and a business mentor with wide-ranging expertise, including strategy, Lean Manufacturing, introduction of new technology, business start-ups, recruitment and business expansion.

BRIAN SAINSBURY

Brian has a successful track record in change management and leadership development drawing on 30 years’ experience as a director, consultant and business coach. He specialises in helping leaders and organizations that are experiencing growth and change, he offers a practical perspective on change management that is solutions focussed to bring about profitable and sustainable improvement in company performance.

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Contact

info@5forcesofchange.com

T: +44 (0)113 203 7550

T: +44 (0)7931 375 690

Address

The 5 Forces of Change

1 Hilton Court

Leeds

LS16 9LG

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© Anthony Greenfield 2023