Making Change Work for Everyone
Drawing on experience of supporting transformational change at major organisations Anthony will demonstrate how to make change work for everyone. By addressing five
fundamental human needs resistance can be transformed into ownership and stress into positive energy. Through real-world examples and proven techniques, you’ll learn how meeting people’s needs shift mindsets to deliver step-change performance improvement. These needs for certainty, purpose, control, connection are at the core of successful change leadership. They led to step-change performance improvement at the likes of as Royal Mail and Jaguar Land Rover. Tapping into Human Psychology to Minimise Stress & Maximise Ownership (virtual event).
Key Takeaway
Successful change isn’t about managing resistance; it’s about eliminating its causes. When leaders address fundamental human needs at every stage of change, they:
- Unleash the natural human capacity for adaptation and commitment
- Transform change from something people endure into something they embrace
Competencies the event relates to: Communicating and Engaging Effectively; Coaching for Change; Influencing Others
Wednesday 26 November 2025 17:15 – 18:15 GMT (12:15 EST)
Speaker – Anthony Greenfield
Anthony Greenfield is a seasoned expert in complex, people-centred organisational change with over 35 years of experience instigating and leading successful transformations. His extensive work includes major projects like transforming mindsets and processes across 1,400 Royal Mail Delivery Offices and embedding a customer-first culture at Jaguar Land Rover dealerships in the UK and North America.
Today, Anthony specialises in training and coaching leaders to work collaboratively with employees to ensure change benefits everyone.
Books
His unique approach to minimising resistance to change is based on addressing five key human needs and is detailed in his first book, ‘The 5 Forces of Change: a blueprint for leading successful change’. He is also on the Associate Faculty of Leeds University Business School, where he lectures MBA students on Organisational Change and Change Leadership. His second book, ‘5 Tales of Change: how people have wrestled with change and won!’, brings his methodology to life through five engaging short stories based on his experience with organisations large and small.
Change Management Institute UK webinar : ‘Making Change Work for Everyone: Tapping into Human Psychology to Minimise Stress & Maximise Ownership (virtual event)’. Date and time: Wed 26 November 17:15 GMT, 12:15 EST.
