Anthony Greenfield has been selected to speak at the prestigious Association of Change Management Professional (ACMP) first Eurpoean conference in Copenhagen 18 – 20 September 2011.
See http://www.acmp.info/europe/schedule.htm
Anthony will talk about ‘Change with the Grain of Human Nature – The 5 Forces of Change’ on Monday 19th September.
It’s no surprise when people avoid or oppose change. But what if leaders could turn the situation on its head by working with the grain of human nature rather than against it? What if people going through change could take control of their reactions and adapt faster? What would this be worth to your organisation?
Too often, organisations fail to achieve a return on their investment in change. At the heart of the matter is the effect of change on people; the very things that drive them to excel are deeply threatened. The good news is that by working with the grain of human nature you can channel people’s energy and ingenuity in pursuit of change, enabling your organisation to adapt quickly to the needs of a rapidly transforming world.
Based on the book “The 5 Forces of Change”, this presentation explains how successful leaders work in harmony with human nature to ensure people remain certain, purposeful, in control, connected and successful during times of change. As a result, they work positively with change rather than suffering through it. A wide variety of case studies are cited, based on first-hand experience, including a US/UK bank acquisition, the turnaround in fortunes of the British retail icon Marks and Spencer and the introduction of healthy meal into UK schools.
