Do you remember Apple’s iconic advert launched at Superbowl 1984? If not, then it’s worth a look on YouTube at the remarkable video that heralded the first Apple Macintosh computer. No
computers anywhere to be seen. Forty, years on, you can see the imagery echoed in Jaguar’s new and highly controversial ad launching its next generation of vehicles. No cars anywhere to be seen. Let’s hope it foreshadows similar success to Apple. It’s time to go ‘Back to the Future’ – Is Jaguar redefining luxury automotive design?
For nearly 100 years Jaguar has thrived in times of innovation and suffered through periods of banality. It is time for them to take a step back to the beauty and creativity of the past to write the next chapter in the story of this iconic brand.
Is Jaguar redefining the future of luxury automotive design? What do you think?
When leading transformational change how do you chose what to keep and what to consign to the past?
#jaguarlandrover #automotivedesign #transformationalleadership #brandheritage #transofrmationalchange #jaguarmarketing
