I just received an odd invitation to a funeral party. Dress code: High-Drama Funeral attire. All to celebrate the death of a brand and its transformational re-birth. Well done Northern Affinity! Ceremony is a great way to pay homage to the past and invite people to step into an exciting new future. It’s one of the key ingredients of any successful change, and a great excuse to have a party. Time to party for a change!🎇 🎊